There are a number of reasons why I wanted to start Biscotto di Sorrento, and turn it into a successful business, and at the top of the list is the ability to use whatever success the company has, whether it’s financial, social capital, or otherwise, as an agent of positive social change. In practical terms, that means running the company in a way that supports not only the shareholders (me, and our family), but also all of the stakeholders who have a relationship with the company—our customers, our community, our suppliers, supporters, partners, and the environment.

The idea of being responsible, or accountable to stakeholders, rather than simply financial shareholders, whose only interest is profit and a high share price regardless of the social or environmental cost was originally floated by the World Economic Forum, often known as the Davos conference. To quote from the “Our Mission” from their website.

Our activities are shaped by a unique institutional culture founded on the stakeholder theory, which asserts that an organization is accountable to all parts of society. The institution carefully blends and balances the best of many kinds of organizations, from both the public and private sectors, international organizations and academic institutions. 

We believe that progress happens by bringing together people from all walks of life who have the drive and the influence to make positive change.

Sadly, support from global elite organizations and corporations for stakeholders, as opposed to shareholders, is actually very low, falling far short to the soaring rhetoric and lofty commitments.

We’re doing to be different. Biscotto di Sorrento is in conversations with the B Corp organization, and the 1 Percent for the Planet organization.

Certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy. Unlike other certifications for businesses, B Lab is unique in our ability to measure a company’s entire social and environmental impact.

1% for the Planet is a global network with thousands of businesses and environmental organizations working together to support people and the planet.

To be clear, we are in the early stages of this activity, and we can’t predict how long it will take for us to formally start the process of joining and becoming certified with any organization. We will be fully transparent throughout the process. We can also be clear that Biscotto di Sorrento is formally committing to donating a minimum of 2% of our revenues to approved community organizations. We are planning on making a 1% donation in accordance with each organization, and the 2% commitment is firm. And again, we will be fully transparent is documenting our donations.

I’m excited. Turning Pizza Napoletana into positive social action. How fun is that.

Follow along with out progress at home. And for now, put a Biscotto baking stone in your Ooni, Gozney, Alfa or Carbon pizza oven, make better pizza, and know that your purchasing is doing some real, tangible good.