We aren’t the first company to sell Biscotto stones for the new generation of pizza ovens from Ooni, Gozney, Alfa, Carbon and the rest, though we are the first company located in the US. Which brings up the question of whether our marketing strategy is to simply gain market share by winning sales at the expense of the European-based incumbents who are exporting Biscotto stones one-at-a-time direct to users in the US, or we’re out to dramatically expand the size of the market.

Of course the answer is to expand the market. There millions Ooni, Gozney, Kamado Grills and other ovens and grills that would benefit greatly from a Biscotto stone. It’s up to us to get the exposure we need for a significant (statistical non-zero) percentage of those owners to find us, understand the benefits of buying a Biscotto baking stone, pull the trigger and buy one, love it, and tell a friend how great it works.

There’s a lot do to get where we want to be, but I think there’s a good chance we can get there.