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Pizzello (company)

Pizzello is a US-based (Rowland Heights, CA) importer of Chinese-made, value-priced portable pizza ovens, including $125 wood-fired Forte and the $200 gas-fired Forte started in 2016. In fact, they are simply bulk importing a Chinese oven readily available for anyone to buy on Alibaba.com. The reviews are so-so, making it clear that Ooni and Gozney make much better, but more expensive ovens.

Their website is fast and pretty much a blatant Ooni knock-off, and we’re aren’t really sure where they come from.

We’re Pizzello, and we’re here to be your trusted lifestyle partner on the patio.
Pizzello wasn’t officially established until 2016, when we decided to take our 20 years of experience building restaurant-grade pizza ovens for the most demanding pizza connoisseurs to the backyards of all pizza lovers. The best pizza doesn’t have to come from a fancy pizzeria. Join us and discover the world of artisan pizza!

Pizzello website

It’s going to take a little more digging to find out what they mean by “20 years of experience building restaurant-grade pizza ovens for the most demanding pizza connoisseurs”.