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King Arthur Baking

You know King Arthur Baking. They make everything you need to bake just about everything, and they’re an invaluable resource for baking know-how. Here’s a bit from Wikipedia.

The King Arthur Baking Company, formerly The King Arthur Flour Company, is an American supplier of flour, ingredients, baking mixes, cookbooks, and baked goods. The company was founded in Boston, Massachusetts in 1790, and is now based in Norwich, Vermont.

The King Arthur Flour Company was founded in 1790 in Boston, Massachusetts, by Henry Wood. Wood was primarily an importer and distributor, originally of English-milled flour. The business grew quickly, and Wood took on a partner in the early 1790s, forming Henry Wood & Company. Benjamin F. Sands took over the company in 1870, renaming it to reflect his ownership interest. In 1895, the company was reorganized as a joint-stock company, named Sands, Taylor & Wood Company after its then owners: Orin Sands, Mark Taylor, and George Wood (no relation to Henry Wood).[1]

In July 2020 King Arthur Flour changed its name to The King Arthur Baking Company Inc. to better reflect its products and services other than flour,[6]and the logo was changed from a medieval knight riding a charger to a wheat-themed crown.

Their expertise in pizza is less clear. They make a Tipo 00 flour in an attempt to catch the Pizza Napoletana wave, but reception has been mixed.